In this helpful business manual, Belsky (The Great Client Partner), cofounder of the marketing agency Acadia, expounds on how executives and managers can get the most out of their company’s relationships with marketing firms and brand consultants. Outlining best practices for giving feedback, Belsky suggests criticism should always tie back to the brand being advertised, an approach he illustrates by recounting how during his time at Fanta, he redirected an overly solemn advertising campaign by reminding the agency developing it that the soda “stood for fruity, fun, and playful experiences.” Belsky also offers insights from the other side of the relationship. For instance, he contends that showing appreciation for an agency’s employees can get them excited about collaborating with a brand and describes how at one of his former agencies, his client treated all 40 people working on the account to a fun off-site bonding event. Elsewhere, Belsky encourages companies to respond to agency work with gratitude and appreciation (even when it requires revision) and attempt to work through any problems with firms before deciding to fire them. Belsky’s focus may be niche, but his sound wisdom addresses a consequential topic rarely covered by other guides. Business leaders would do well to check this out. (Self-published)

Reviewed on 05/17/2024 | Details & Permalink

A sentient house named Gigi, an interesting play on alien invasion, and a resourceful heroine who learns she has a special connection to all of it distinguish this creative debut from Lakhani. Sophomore Macy Steward, 15, who has reddish-brown hair and dark blue eyes, lives with her parents at the Greenmont Grith Retreat Center in Las Aves, Calif., where they host vacationing aliens who temporarily take over the bodies of compounders—humans with a bit of alien genetic makeup. When a strange, black-haired, hazel-eyed new senior, Nick Pendigon, arrives at Las Aves High with too many questions, Macy must determine what he knows and whether he is a threat to the five offworlders at the Center. While the visitors adjust to their borrowed bodies, Macy must come to terms with Gigi’s sudden revelation of communicative abilities—and simultaneously, Macy’s identity as the Center’s Safekeeper. An alien assassination team, a missing “unofficial ‘guard crow’ ” named Clio, and Nick’s mysterious background compound Macy’s problems. The book’s short length inhibits character development, but Lakhani’s worldbuilding and vivid cast bolster a fun series starter for those seeking a fresh speculative twist. Ages 12–up. (Self-published)

Reviewed on 04/09/2021 | Details & Permalink

Erica Jensen, the heroine of this sterling series launch from Mack (the Sam McRae series), survived her deployment to Afghanistan in 2011 as a member of a team of female Marines “who performed valuable back-up to the ground troops and intel-gathering duties.” But the concussion she received from an explosion left her addicted to painkillers, a condition that barred her from later getting a PI license in Maryland. Instead, Jensen takes on research assignments from clients with their own reasons for not going to someone with official credentials. Her latest such job comes from Stuart Blaine, an affluent real-estate developer with a drug-dealing conviction, whose college student daughter, Melissa, has been out of touch for four days. Blaine fears something bad has happened, and Jensen agrees to spend a little time tracking down Melissa. Her discovery of a murder victim connected with her employer raises the stakes. Mack never makes her lead’s work feel anything but realistic and captures the psyche of an addict’s struggles. Fans of flawed but empowered female detectives will be pleased with this exceptional mix of character study and detective work. (Self-published)

Reviewed on 04/09/2021 | Details & Permalink

DeBarrioz (the Dakota del Torro series) delivers a moving tale of personal empowerment. When Evangeline Everett’s husband, Jared Wassler, becomes physically abusive, Evangeline takes her savings and runs, heading to her childhood best friend’s ranch in Wyoming. But she’s not expecting hot young ranch hand Chase McCoy. Their attraction is immediate, but Chase is 20 to Evangeline’s 29, and the traumatized Evangeline uses their age difference as an excuse to avoid exploring their connection. As Evangeline rediscovers her love for horses and art, however, she and Chase grow closer. Evangeline’s marriage has taught her never to compromise who she is again, and she’s frank with the more conservative Chase about her views on abortion, gun control, and religion. Chase, in turn, opens up about his difficult childhood. There’s only so long flimsy excuses can keep these two apart—and DeBarrioz pushes it past the point of believability. Still, Evangeline’s humorous, folksy narration makes the meandering will-they-won’t-they work. It’s inevitable that Jared catches up with Evangeline just as her relationship with Chase takes off, but after the leisurely opening, the blazing finale—which features abductions, gunfights, and bear attacks—feels out of left field. Still, the scenic descriptions, steamy sex scenes, and gutsy heroine make this a solid pick for cowboy romance fans. (Self-published)

Reviewed on 04/09/2021 | Details & Permalink

Moran, former co-CEO of Chipotle, debuts with an inviting inventory of the tactics he used to transform Chipotle into a national brand. After being recruited from his position at a law firm to help lead the growing eatery chain in 2005, Moran focused on empowering the company's employees by restructuring the hiring process and visiting locations to interact one-on-one with as many team members as possible. Curiosity, respect, vulnerability, and honesty, he writes, are the cornerstones of his leadership style, and while Moran believes "one's capacity to be fully human is perhaps the greatest prerequisite to being an effective leader," he doesn't shy away from delivering tough messages: "Don't fall for the morale trap... the only way to create a culture not in need of morale-boosting actions is to build a culture of empowerment." While some will find Moran's perspective a bit rosy, his down-to-earth style will appeal to managers looking for ways to engage their workforce. (Self-published)

Reviewed on 04/09/2021 | Details & Permalink

Schaubert recounts a mischievous man's eight decades in Illinois's Little Egypt region in his rambling picaresque debut. In 1941, six-year-old Wilson "Remmy" Remus cuts the tension in his classroom following news of the attack on Pearl Harbor by peeing in a bucket, launching a life of constant schemes and pranks and a lifelong feud with classmate Jim Johnstone, whose notebook was splashed in the act. Told in snapshots, the narrative recounts stories of Remmy unleashing pigs in the high school, dumping cow manure for neighborhood kids to play in, and deploying devious punishments for his children, such as sending his 15-year-old daughter on a circuitous Greyhound ride after she complains during a family vacation. He starts a home-building company with an eye on building a Camelot for a band of friends, but his plans run afoul of the local oil drilling company Jim works for. After a storm fells a derrick on his land and pollutes the well water, his petty squabbles with Jim ramp up. The aftermath of a particularly foolhardy prank in 1977 involving some makeshift medieval weaponry proves consequential. While the hodgepodge of anecdotes doesn't offer much in the way of plot, the tone of this particular old man's reminiscences about his greatest hits has some appeal. At its best, this is a hoot. (Self-published)

Reviewed on 04/09/2021 | Details & Permalink